How does Amazon PPC Advertising generate sales in 2019?
You can use a large number of advertising options to stimulate sales. Amazon pay per click is one of the attractive options. At first glance, this type of advertising is quite simple. All settings are set as fast as possible.
But is it just to attract customers? In some situations, sellers are between a rock and a hard place.
To enhance your knowledge, you can use third-party assistance, all kinds of training and courses. Many sellers despair and quit at the very beginning. Customers should be interested in buying from you. The process of popularization does not occur spontaneously. You need to optimize your product pages for this.
- No matter how cool the PPC is. In this case it is powerless
Focusing on sales and final revenue is important. You also need to understand what the listing, PPC, and Amazon conversion rate. It’s really important.
You can read this article to get more info. Without Amazon ads, you will not be able to master the sales techniques perfectly. Every Amazon marketing expert can confirm that.
PPC does not bring sales, PPC brings traffic.
It should be understood that this type of advertising generates traffic and affects sales only indirectly. Most likely, your potential customers are initially looking for the desired product on Amazon. Customers search for the desired product through keywords. Try to provide an optimized listing. The client should follow your link and see the product he originally wanted. Incorrect keywords will waste your advertising budget with no visible benefit.
Return on investment (ROI) is an important aspect of commerce, but the Amazon PPC campaign is just the tip of the iceberg. Sales growth is possible only by carefully planning the advertising campaign and the corresponding ranking.
Let's use math:
Our colleague from AMZFinder wrote a good article 8 Tips To Increase Your Amazon Conversion Rate about that. You can see the conversion rate in the "Reports" section name in the "Business Reports." The conversion rate is calculated by dividing the number of sales by the number of listing visitors. It is necessary to work on the increasing conversion.
- How Conversion Rate affects on your sales
You need to make your list of keywords based on competitor analysis. Keyword selection is crucial. This is one of the important aspects for further product promotion.
Beginners face many challenges with Amazon PPC 2019. You cannot instantly bring your product to the top search results based on a single algorithm. This is complex work that requires a long process. Focus on the sales leaders in your niche.
Experiment with keywords. They are extremely important. Seminars and training are good, but they should be as informative as possible. Most ads talk about the simplicity of sales and the possibility of becoming a top seller in a week. This is not how it works.
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Promoting your brand is hard work. You must be prepared for a regular expense item. Only a lengthy analysis of the effectiveness of certain actions will help you learn how to choose the right advertising strategy.
How do you make your product visible for Amazon A9? - Ensure that your product is satisfying consumers.
70 percent of requests are “long-tail"
As mentioned above, the key aspect of the search on Amazon is keywords. The site has its own algorithm. A9 responds to the product's compliance with customer search queries. Your product can only be found if the request contains a word from your Semantic Core. According to statistics, more than 70 percent of requests are “long-tail.”
What is the long-tail theory? This is a judgment that suggests that specific queries are more effective than standard short phrases. Short headers are less effective, and the long-tail allows you to increase conversion rates. You can consider this point on the example of "tactical flashlight."
Users want more detailed information. Create a long-tail like "compact waterproof tactical flashlight" and you will see the difference. Your conversion rates will be much higher. For a positive result, you will need to use several similar combinations. This will significantly increase sales and reduce the percentage of advertising costs (ACoS).
Organic promotion, relevant requests, and low-frequency long-tail keywords will enhance the organic promotion of your product. When optimizing your listing, you can count on more traffic and related sales using Amazon advertising.
The main advantages of PPC in 2019
Amazon advertising is useful for promotion inside the platform. Relevant search results affect the ranking of your product. The marketplace is designed to maximize profits from your sales, so pay attention to how the system interprets key requests. You may not even be aware of the keywords that led customers to you. Combine manual and automatic campaigns. Also, Amazon listing optimization services can help at the beginning of your trading path.
The main advantages of Amazon PPC 2k19 are the ease of configuration and management. Even a newbie can handle this interface. Automatic targeting is suitable for many sellers. Just enter the maximum cost per click, and the site will do the rest of the work.
Now the launch of an advertising campaign is not fraught with various difficulties. Now sellers cannot waste time searching for a copywriter to enter all the data. Amazon has a lot of data for this. Get regular reports on the evaluation of clicks and impressions of your product. Weekly analysis improves the efficiency of your store.
But it is also worth remembering that there are no universal means to ensure stable sales. Even advanced ranking algorithms do not guarantee 100 percent results for the Amazon seller. All the nuances you should try by yourself, choosing the best path of development.
Indirect Aspects and Those You Cannot Influence
Amazon does not limit access to information on how a sales rating is calculated. There is a clear rule that every few hours, the rating is updated. The whole process is based on an analysis of the number of orders for each specific category. These statistics are constantly changing.
Also, sales are affected by user ratings. Sales do not directly change this value. It is worth noting that all these aspects play a certain role in making a purchase decision by the client, so you should prioritize all of them at the same time to achieve the best results. It’s important for all Amazon sellers.
Some of the leaders in the marketing environment of BigCommerce have come to grips with this topic in their blog post
Sellers with $1 million in sales
Sellers with $100,000 in sales
Sellers with product for sale
For sales, it is important to name, list the features of the product, its description and have relevant images. All these nuances are extremely important. To optimize sales, you need to think like a buyer.
What are you interested in first?
What factors motivate you to buy or refuse?
What unique offers are relevant for you?
A banal, but a very important detail is the image. You can read a lot about image influence in this article and find a lot of useful information. Text and picture is all that the buyer sees. He wants to ascertain the quality of the goods. If the photos convey most of the nuances, the buyer can purchase this product from you. With a good conversion, you can easily raise the stakes.
Improved seller feedback on Amazon
Social aspects are a key feature of Amazon. You must respond promptly to customer questions. You have no more than 24 hours to do this. You should also boost organic ranking.
In Conclusion, or How Not to be Between A Rock And A Hard Place
Of course, Amazon PPC is an excellent system for promoting your own products. Experienced companies or even beginners can use this tool to achieve their advertising goals. It is very important to understand how it works.
Use the right keywords, write an exact description of the product and upload a high-quality image. Customers want to see a clear description, and a detailed photo, in addition to the relevant request. They should want to buy your product. Advertising on Amazon is only the first step towards your success.
Even large companies can spend their budget on advertising. Try to set an adequate price per click. Your profit should cover advertising costs. Initially, you can experiment to find a middle ground. Use Amazon seller tools correctly and you get good results.
Remember that ranking algorithms change frequently. What worked half a year ago may not be relevant now. Carefully monitor conversions and relevance. Use alternative sources of advertising. Social networks are a great option to attract new audiences.
I hope that the information we provided was useful and will help you to gain significant results.
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